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10X

The best albums of the year, reinterpreted

10× was an annual, col­lab­o­ra­tive project in which a community of designers rein­ter­pret­ed the artwork of their favorite albums of the year and col­lec­tive­ly revealed their work through an immersive, count-down website. All artists worked within the parameters of the years given color theme, dimensions, and branding to create an unexpected, yet cohesive experience for users to discover new music. The websites gained hundreds of thousands of views, year-over-year, and led to many of the par­tic­i­pat­ing artists creating actual album artwork for the bands and musicians represented on 10x. VICE called the project a reflection on how one artform can inform another, as well as how we as consumers interpret art differently.”

Thank you to all the artists who par­tic­i­pat­ed: Nishat Akhtar, Martin Azambuja, Ben Barry, Mercedes Bazan, Mackenzie Brookshire, Mattiel Brown, Jez Burrows, Katie Chandler, Frank Chimero, Damien Correll, Grace Danico, Mike Davis, Jen DeRosa, Lauren Dickens, Maya Ealey, Lisa Engler, Daniel Fishel, Lauren Gallagher, Adam R Garcia, Emily Haasch, Tori Hinn, Jessica Hische, Maxwell Holyoke-Hirsch, Karen Hong, Jennifer Hood, Amy Hood, Anna Hurley, Skip Dolphin Hursh, Alana Louise, Fanny Luor, Alana Louise Lyons, Erik Marinovich, Frederique Matti, David J. McMillan, Liz Meyer, Eric Mortensen, Chris Muccioli, Simone Noronha, Eric Nyffeler, Kitkat Pecson, Richard Perez, Justin Pervorse, Gavin Potenza, Chloe Scheffe, Brett Stenson, Party Of One Studio, Eiselle Ty, Nate Utesch, Ellen Voorheis, Mark Weaver, Jean Wei, Loveis Wise, Shawna X, Zipeng Zhu

  • Services
  • Creative Direction
  • Visual Identity
  • Content Strategy
  • UX/UI Design
  • Prototyping
  • Front-End Development
  • CMS
  • People
  • Eric Mortensen
  • Joey Maese
  • Richard Perez
  • Jen Derosa